Great athletes are not only defined by their performance in competition but also by what they build outside of it. Mat Fraser (yes, the 5-time CrossFit Games champion) and Brooke Wells (yes, the 9-time CrossFit Games athlete), two of the most influential names in the fitness world, have taken their experience and knowledge to the next level with While On Earth. It’s not just a sportswear brand; it’s the reflection of an unbreakable mindset. Designed for those who train hard, strive for excellence, and understand that daily effort is what makes the difference.

A brand that understands your DNA

It’s not just a product. It’s an attitude. A way of understanding life. A mindset that believes training is not a hobby but a part of who you are. While On Earth doesn’t seek attention with neon lights or empty campaigns. Its message is clear: you are here, make the most of it. And at Fittest Freakest, we are the only store in Europe where you can find this brand. In a way, we share that mindset. That way of living. Because, as we stand by at Fittest Freakest: Training is everything.

Created by athletes, for athletes

While other brands are born in offices, While On Earth comes from where it truly matters: sweat, dedication, and effort. Behind the brand are two of the greatest athletes of our time: Mat Fraser and Brooke Wells. People who know what it means to train at the limit and who have designed gear that meets the real needs of an athlete. No hype. No empty promises. Just apparel that performs at the same level as you do.

Materials that keep up with your pace

Every piece is designed with two purposes: to offer high performance and freedom of movement during your workouts and to provide maximum comfort in your daily activities—because your day doesn’t start or end with training. The best part? It’s sustainable. Each t-shirt recycles about 13 plastic bottles, using chemical-free materials. So not only do you perform at your best, but you also help the planet while doing it.

While On Earth Collection: minimalism with purpose

Less is more. While On Earth focuses on functional design, comfort, and durability—without unnecessary distractions. Here, what matters is quality, performance, and the connection with every athlete training to push their limits.

Apparel collection

Clean designs, solid colors, and cuts that move with you without restriction. While On Earth offers t-shirts and shorts designed for high-intensity workouts. Their recycled fabrics are not only sustainable but also guarantee breathability, flexibility, and resistance to wear and tear. Because when you give your all, you need gear that keeps up without failing.

Footwear collection

The Move Trainer shoe by While On Earth is built for stability and control in every rep. Its wide fit allows for natural foot movement, promoting a more stable stance during heavy lifts. This footwear delivers firmness, comfort, and grip on any surface.

For those who don’t quit

This isn’t for everyone. It’s for those who train with purpose. For those who know that every rep counts. For those who don’t look for excuses, only challenges.

While On Earth is now at Fittest Freakest. It’s here, ready to support you in every workout, in every challenge. The question is: Are you ready to wear it?