After last year’s success of the French Throwdown collection with Northern Spirit, this year CrossFit has partnered with the European brand for the launch of its official 2024 collection.
Looking back, it seems that since the exclusive collaboration between CrossFit and Reebok ended in 2020, the famous t-shirts proudly displaying the word CrossFit on the chest have started to disappear in Europe.
This may be due to the fact that the Californian brand Nobull took over from Reebok in designing the CrossFit official collection. And let’s admit it: in Europe, accessing these garments has not been easy.
OFFICIAL CROSSFIT® APPAREL 2024
Northern Spirit is a European sportswear brand that has made a significant mark in the CrossFit world in recent years. Last year, they stood out with the official French Throwdown collection. But this year they have aimed even higher by launching the most coveted collaboration in our sport: the official CrossFit® collection.
Northern Spirit’s clothing is notable for its durability and comfort. Their fabrics are very resistant and you can feel the high quality when you touch them… And above all, it’s the style and design what stands out: for the first time in an official CrossFit® collection, we see oversized t-shirts for both men and women (a trend increasingly demanded by crossfitters: because it looks good and comfortably accommodates all the gains).
Women are also in luck with this new collection: it seems the reign of booty shorts has ended. Mid-thigh shorts have finally arrived… Not so short that they expose the buttocks, nor so long as to be cycling shorts.
The collection is completed with sleeveless training shirts for men, medium-impact sports bras for women, CrossFit® shorts for men and a few accessories.
Obviously the collaboration between Northern Spirit and CrossFit is a strategic partnership that benefits both parties, but also the athletes: as a result, Northern Spirit’s textile expertise has helped drive innovation and improvement in the design of the new official CrossFit® apparel.
Discover the complete collection! Now available on the Fittest Freakest website.